To say that moms have a lot on their plate is an understatement, especially with the growing childcare crisis, where a shortage of childcare workers continues to leave families scrambling for affordable options. As we head toward the 2024 presidential election, with inflation, healthcare, education, and reproductive rights at the forefront of national debate, it’s a pivotal time for moms to push for the policies that can bring meaningful change.
Even as a political strategist myself, my mom duties have dominated recently and pushed upcoming local elections to the back of my mind. But, we know that many of the struggles moms are going through can be alleviated through effective policies created by our elected officials at the federal, state, and local levels.
In 2020, women’s voter turnout was reported at 68%, signaling a rise in political engagement, and with the upcoming 2024 election, we’re likely to see similar or higher participation. Key issues like healthcare, childcare, and education will undoubtedly drive many moms to the polls, highlighting our critical role in shaping future policies.
That’s why I’ve created a simple 4-step guide to help even the busiest moms make their voices heard this election season:
1. Check your voter registration
In line at drop off? Just filled out your kids’ health screener form on your phone? Take a minute at Vote.org to make sure you’re registered. If you’re not registered, submit your registration immediately to avoid missing out on your chance to make your voice heard this November! Once you’ve checked your registration status, text your mom group, and make sure they’re registered to vote as well. Your voice alone is powerful, but combined with your close friends, real change can happen.
The I am a voter campaign makes it easier than ever to check your voter registration. Text VOTER to 26797 to make sure you are registered and receive important election information. If you are already registered, text the same number to find out if you are eligible to vote early or by mail and request your mail-in ballot.
2. Find out who’s on the ballot
During presidential elections, it’s easy to follow the main candidates, but local elections can be more complex. Head to Vote411.org to get a sample ballot to see exactly what you’ll encounter in the polling place. They even have debate videos and other localized resources for candidates. Google the candidates. Look for the basics: Do they share similar values as you? Do you agree with their key platform ideas?
Pro tip: Check for endorsements from organizations you care about or visit their campaign websites and social media platforms to see their stance on topics like childcare, education, and family leave.
3. Vote (early)!
With calendars packed with kids’ activities, actually going to vote can seem like a logistical nightmare. Thankfully, most states have early voting, which can help you avoid the crowds on Election Day and choose a time that fits into your schedule. Find your local polling place and organize a field trip with the kids. (It’s legal!) It’s never too early to show your children the importance of being civically engaged! Plus, they will probably get a cool “I Voted” sticker.
If early voting isn’t an option, make a plan for Election Day. As any mom knows, putting in on the calendar and having a plan of action increases the likelihood that it gets done. Remember, in many states, voting by mail or absentee voting is available. Visit Vote.org to explore your options based on your state’s rules.
4. Talk to the candidates
Candidates are in full campaign mode, and talking to parents like you is a priority. If the local office is open for visitors, go meet your candidate in person—and take the kids. If they’re closed, you can still pick up the phone and call. Let them know what issues matter most to you. Are you passionate about paid leave? Do you want to see changes in your local school system? Share your personal stories, which are incredibly powerful when engaging 1:1 with local representatives.
It’s an understatement to say that moms have had a tough year, and now is the opportunity to make our voices heard. So make a plan and encourage others to do the same. See you at the polls!
A version of this post was published September 28, 2021. It has been updated.
